C-Metrics^™ is an additional service outside of the InfoMetrics Program. C-Metrics^™ data is built from InfoMetrics^® distributors and national distributor partners’ shipments to retail. C-Metrics^™ provides critical performance measurements at:

• Total US and five regional levels
• Manufacturer, brand family and SKU across all NACS categories
• Projected store dollar sales, units shipped and percent distribution
• Weekly updates

C-Metrics^™ is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics^™ subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics^™ can drive your business.